SELECTED WORK
The proof is in the
CASE STUDY 02
BRAND ACTIVATION
PARTNERSHIP
5 - YEAR PROGRAM
Kia X The Forum
60 activation nights a year. A branded Kia Club Lounge. 3 on - site vehicle displays. Consistently Kia's highest-performing national partnership. I spearheaded this naming rights program from Year 1.
714k+
IMPRESSIONS
535k
REGISTRATIONS
4,058
ATTENDANCE
4,858
LEADS
1,375
HAND RASIERS
Year-Over-Year Growth: +34.6% registrations | +20% hand raisers | +16% leads
I spearheaded Kia's naming rights partnership with the iconic Inglewood venue, The Forum, overseeing the buildout of two outdoor vehicle displays, a premium indoor Kia Club Lounge for owners, and the evolution of our full on-site activation strategy over five years. What began at 50 activation nights in year one scaled to 60 annually, with each iteration sharper than the last, incorporating the right amount of digital and analog presence. Now in its fourth year, we unveiled an expanded parking lot footprint featuring a "Kia Home" and digital driving simulation.
CASE STUDY 03
EVENT TOUR
EXPERIENTIAL
4 - YEAR PROGRAM
Kia X Times Square NYE
Cross-country tour. 5–6 city stops. 2 vehicle displays in Times Square per year. Times Square Ball Drop. Driving a Kia Telluride across the USA towing the official New Year's Numerals — and managing it all.
1.2M
IMPRESSIONS
1,972
HAND RAISERS
511
ATTENDANCE
619
LEADS
900K
REGISTRATIONS
4 Year Program Growth: +20% impressions | +20% registrations | +23% hand raisers | +15% leads | +9% attendance YoY
I had the exciting opportunity to manage Kia's annual New Year's Eve tour from end to end, researching and curating strategic holiday and culture-centric stops across the country, negotiating venue deals, designing a mobile activation concept that traveled seamlessly, and managing live influencer relationships on the ground. Each January, the journey starts from the LA Auto Show, where the Telluride takes off across the nation, towing that year’s official New Years Numerals, finally culminating in Times Square as Kia sponsors the iconic Ball Drop. Four years in, I owned this program with minimal oversight, continuously raising the bar on every KPI. Being on the ground in Times Square each year managing our vehicle displays was a career-building moment for me, ensuring myself that if I can handle managing a team of vendors building a vehicle display in Times Square crowds, I can handle anything.
BRAND ACTIVATION
CASE STUDY 04
PARTNERSHIP
OCT 2022
Kia X Red Bull Rampage
The world's most prestigious freeride mountain biking event. Kia at the center of the action with a fully immersive brand experience.
2,500+
ATTENDANCE
914
SHUTTLE RIDERS
1,875
IMPRESSIONS
100+
DEALER LEADS
350
PHOTO DOWNLOADS
Red Bull Rampage is the most prestigious freeride event in mountain biking, and Kia showed up at the center of the action. I managed the full activation scope including partnership and client relations, brand ambassador training, vendor and production coordination, budget creation and reconciliation, and event reporting. On the ground, guests experienced an immersive brand moment through a Sorento off-roading shuttle fleet (a 20-minute red rock drive with professional riders who doubled as product specialists), lifestyle vehicle displays at the center of the course, a Zoom Booth photo experience, and roaming professional photography for free photo downloads. While I came into this on the last year of the brand partnership, this execution was a very immersive brand experience for all event goers and one of my favorite projects to date!
EVENT PRODUCTION
CASE STUDY 05
BRAND BUILDING
5 YEARS ONGOING
Part Time Babe Club
A women's boardsports collective built on community and powered by brand partnerships. Born in Mammoth Lakes, CA in 2021. Co-founder and Brand Partnerships Manager.
8k
SOCIAL FOLLOWERS
1k+
EMAIL LIST
55+
AVG PAID ATTENDEES
6k+
FUNDING SECURED
10+
BRAND PARTNERS PER YEAR
15-20
EVENTS PER YEAR
As co-founder and Brand Partnerships Manager of Part Time Babe Club, I've been instrumental in shaping the organization from a grassroots community into a partnership-ready brand with real industry credibility. My role spans the full partnerships lifecycle, from prospecting and pitching boardsports brands to negotiating deals, managing ongoing relationships and sponsor gear, producing events, and delivering professional-grade recaps and pitch materials year after year.
FEATURED EVENT
International Women’s Month @ Boreal Mountain
3 - day retreat | 2 years | 15 women/year
$8,000
event profit
FEATURED EVENT
Women’s Snowboarding Retreat @ Outbound Mammoth
2-day event · 60+ attendees · 25+ nationalities
$4,000
event profit
ANNUAL EVENT
Women’s Snowboarding Retreat @ Outbound Mammoth
Annual · 500+ attendees · 55+ competitors in Yr 2
$2,000
event profit
Part Time Babe Club isn't just a community that hosts events, it's a story of friendship worth telling. I worked with our filmer/editer to create PTBC's debut documentary. The result is an authentic portrait of what we've built: the women, the mountains, and the culture at the heart of it all.
PTBC DOCUMENTARY
"What makes this work different is that I'm not executing someone else's strategy — I helped define it. Every pitch deck, every partnership, every event exists because someone had to build the infrastructure for it. That someone was me."
Taylor Stankus · Co-Founder, Part Time Babe Club
SPONSOR DECKS & RECAPS
UGC PORTFOLIO
CONTENT CREATION
MULTIPLE BRANDS
UGC
Content Creation
Scroll-stopping content built from a creator's instinct and a strategist's eye. Real environments, real moments, a creative POV that makes people stop scrolling — and a marketing background that makes it perform.
HYDRO FLASK
Outdoor · Drinkware
ALPAKA
Lifestyle · Bags & Accessories
HIGH CAMP FASK
Outdoor · Drinkware
EARTHMEAL
Food · Wellness
RIDGE MERINO
Outdoor · Apparel
SENOR LOPEZ
Food · Beverage
I produce user-generated video content for brands across outdoor adventure, travel, lifestyle, apparel, food, and entertainment, bringing each brief to life with an authentic, platform-native feel. Every piece of content is shot, styled, and delivered with the brand's audience in mind: real environments, real moments, and a creative POV that makes people stop scrolling. With a background in marketing, I don't just make content, I understand what brands actually need from it. What sets this apart from typical UGC is the strategy behind it. Having spent years with a corporate marketing background, I understand campaign goals, deliverable expectations, and what makes content actually perform, which means fewer revisions and better results for the brands I work with.
TESTIMONIALS
“This latest campaign was excellent. Thank you for your great work!”
Earthmeal
Owner & Brand Manager
“Wow, the views on your video!! No notes from me on this campaign.”
High Camp Flasks
Brand Manager
“This campaign is so cool for paid ads! I'm going to keep shooting you the stuff we are doing.”
Señor Lopez
Brand Manager
PORTFOLIO | RATE CARD
CASE STUDY 01
SOCIAL MEDIA
BRAND BUILDING
6 - MONTH PROGRAM
West Coast Van Conversions
Built from zero. Booked out for half a year. A van builder with incredible craftsmanship and virtually no digital presence — until we got to work.
BOOKINGS FROM SOCIAL MEDIA
$200k+
TIKTOK FOLLOWERS
1,600+
500k+
TOTAL VIEWS
INSTAGRAM FOLLOWERS
1,400+
FOLLOWERS GAINED
3,500+
65+
DM INQUIRES
I built their multi-platform strategy from the ground up, developing a content identity rooted in van life culture, real customer stories, and cinematic storytelling. With 3 posts per week across Instagram, TikTok, Facebook, and YouTube Shorts, every piece was designed to convert a viewer into a believer — and a believer into a buyer. Beyond content, I built the full marketing infrastructure: content calendar, brand voice guidelines, monthly social reports, and a DM response strategy that turned algorithm traction into a booked pipeline.
SOCIAL PROOF
Customer interviews — real van life stories told by the people living them
ORGANIC REACH
Van in the wild content — builds spotted out in the world, unscripted
CONVERSION CONTENT
Full van tours showcasing craftsmanship, layouts, and custom details
ASPIRATIONAL
Romanticized van life — golden hour, open road, freedom
DISCOVERY & SAVES
Carousel posts — best van camping spots across the West Coast
ENGAGEMENT & TRUST
Best & worst of van life — honest content that builds loyal community
TESTIMONIAL
“ We worked with Taylor on a 7-month social media strategy for West Coast Vans, with goals of increasing visibility, growing our audience, and generating leads. She quickly understood our brand voice, developed a clear strategy, and executed consistently. In a short time, she helped grow our following to over 3,000 followers, generated meaningful leads, and provided valuable insights on performance. Taylor is creative, reliable, and easy to work with. I highly recommend her to any business looking to strengthen its social media presence."
Brent · Owner, West Coast Van Conversions